Feb 14 2006
Happy Megacommercialized Gratuitous Spending Day!
I won’t rant on the mass marketing that is V-Day. I’m the first to admit that I shell out good money just like everyone else, but then I’m also the kind of guy who generally remembers anniversaries, birthdays, etc. I’m not always on the ball when it comes to making that remembrance known, but I do at least think about it. Don’t they always say it’s the thought that counts?
I like Brazil’s version better, thanks to Wikipedia:
In Brazil, there is no such day as Valentine’s Day. Instead, on June 12, “Dia dos Namorados” (lit. “Day of the enamored”, or “Boyfriend’s/Girlfriend’s Day”) is celebrated. On this day, boyfriends and girlfriends, husbands and wives, exchange gifts (lingerie, chocolates, and more), cards and usually a flower bouquet. This day is chosen probably because it is one day before the Saint Anthony’s day, there known as the marriage saint, when many single women perform popular rituals in order to find a good husband (or, more modernly, a boyfriend)
One amusing note: The V-Day merchandise at the grocery store was already on sale. I thought tradition was to anally rape the consumer until the day after, at which point that $50 box of candy drops down to two easy payments of $9.95 and the giant stuffed bear resigns himself to another sad, lonely year in the Abandoned Toy Warehouse. Better luck next year, bear.
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